Episodes
Wednesday Jun 27, 2018
LandNExpand Ccret Sauce Episode 2 - The Components of a Customer Ccret Sauce
Wednesday Jun 27, 2018
Wednesday Jun 27, 2018
This podcast is focused on defining the components of the Customer Ccret Sauce by sharing an example of how I designed the Customer Life cycle for Workfront and developed their first Ccret sauce for their IT target market.
Tuesday Jun 19, 2018
Tuesday Jun 19, 2018
Today I introduced the idea of why a Customer secret (C-cret) sauce is important to your Corporate Customer Success strategy in creating Customer for Life. I share examples of top software companies that have done this well; establishing a brand reputation for being the best in their market by understanding what the secret sauce is for a particular customer target market and delivering it consistently with quality and excellence.